Eight predictions of China's jewelry industry
First, gold will be hot
Our jewelry industry is the essence of the nature of gold jewelry because of its scarcity, can be realized investment, they can set off a lot of people forced grid, design sense, fashion, just icing on the cake. Unless there are other gold deposits were found (probability and meet aliens, now in high) jewelry products, gold is really the uncrowned king, who can keep stable like him, like him can be quickly realized, like he took the world monetary responsibility.
In April 19th last year, the world's first RMB denominated benchmark price of gold in Shanghai gold pricing contract officially listed for trading and ICBC, ICBC's standard bank announced in July will be the purchase of barclays bank vault, it is said that this is the largest European Treasury coffers, can store 2000 tons of gold...... Therefore, the largest jewelry industry in the next 10 years is the golden opportunity, he will be the best way of jewelry industry profits, is China RMB internationalization of the awesome weapons, is the largest number of world currency hegemony struggle.
Second, the end of the shuffle 80% enterprise demise
China jewelry industry may experience three stages: the first one is a brand enterprises and local enterprises monopoly, counter traditional consumption services and products are monotonous; the second is many kinds of online and offline interaction, fierce competition, the price war to pull customers, grab the market, make the brand the third stage; a stage is the last stage, is the return to the simple rational, boutique and feelings coexist stage. China jewelry market is now in the transition from the first stage to the second stage, many enterprises will fall in the second stage, especially with the jewelry consumption shift to the new middle class, consumption pattern transfer to the Internet mobile end consumer focus will be more obvious, that is to say a few products coming companies may be in possession of 80% of the types of products on the market, and many products add up to other enterprises only occupies 20% market share.
The future of gold jewelry market, just like the development once the home appliance market, from various brands such as river carp, and various stunt tricks, extremely versatile, the real return to simplicity and rationality, and feelings towards quality. Enterprise plus China jewelry industry overcapacity and mature use of funds advantage channel suppression, therefore, according to the foreign market, and the development of other domestic industries, the final 80% jewelry brand will disappear in five years.
Third, multi-dimensional Monopoly brand pattern
10 years after the jewelry brand market will remain what brand? I think the whole jewelry industry will not be like jewelry, home appliances, mobile phones and other industries in the market structure, 5 to 10 mainstream brands accounted for more than 80% of the market, because the jewelry industry is different from other industries. The most important features of other industries is the use value, but the most important attribute of the jewelry industry is light luxury property can be realized, which is the financial attributes in a certain sense, gold and silver are direct, other diamonds, some indirect color treasure. Like the financial system, the jewelry industry is a multidimensional presence. So, in the future, China's jewelry market pattern? I think, 10 years after the jewelry industry brand division will be multi-dimensional.
10 years after the jewelry brand is very difficult to have a gold ring, like Zhou Dafu, color treasure do brand positioning will be more refined. Simply speaking, the future jewelry market will have a number of dimensions, each dimension will have a mature brand or alliance, these dimensions more than we are now in the eyes of the dimensions, such as geography, category dimensions, including jewelry, O2O field, field of financial intelligence, private custom fields, the field of jewelry, jewelry, the field of cross-border joint media the jewelry business platform, jewelry jewelry testing, industry credit system, the nonprofit sector, design team and independent designers, supply chain...... Each dimension or across several dimensions will appear mature brand monopoly or a number of brand alliance, and perhaps now the other monopoly industries after the same pattern, the following 10 mainstream brands accounted for more than 80% of the dimensions of the market, but want to appear like Zhou Dafu comprehensive brand, it is difficult to be.
Fourth, the emergence of double standard system
If someone asks, what is now the jewelry industry most, I believe many people have felt the jewelry, the first is the amount of jewelry products system evaluation system, secondly, the jewelry industry credit system, if the two superstructure, the development of the jewelry industry will be thousands of miles a day. First of all, the quality evaluation system of jewelry products there is no perfect, except the diamond jewelry products are 4C standard, gold and silver purity standards and no perfect quality evaluation system, especially in the Pearl, colored gemstones, jade fine classification, so completely led to the jewelry industry barbaric growth, bad money drives out good goods.
Fifth, the credit system of the jewelry industry. The jewelry industry financial attributes directly or indirectly determines the jewelry industry to the healthy development, must have perfect credit evaluation system, national financial state and make balance system, and the jewelry industry needs more "super credit". Every enterprise not only in the field of credit loan repayment, credit evaluation also includes the enterprise product quality, design, service and other fields, with such a credit evaluation system, the future of the jewelry industry brand will not like hard money to do promotion, but will concentrate on products and consumers.
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